Out-of-home (OOH) advertising is the perfect way to protect your brand.
Many companies spend their advertising budget online only to find that their brand and message are mostly out of context. Clearly those efforts fall far short of the expected results. Outdoor (OOH) advertising allows advertisers to make smart decisions and have certainty about the location and results regarding their brand positioning.
0
No fraud
100%
Real exposures
$2.67
Average CPM
Protect marketing investments from fraud in tough times.
53%
FAKE USERS
According to 1 billion interactions on social media, more than half are plagued with fraudulent accounts.
Arkose Labs, 2019
25%
WEBSITE TRAFFIC WITH BAD BOTS
According to the 2019 annual report, it is the highest fraudulent activity ever recorded.
Imperva, 2019
54%
INVALID AD VIEWABILITY
The MRC standard for visibility is that 50% of an ad must be viewable for 1 second.
Media Rating Council (MRC), 2019
$12B
DISHONEST DIGITAL SPENDING
Advertisers spent more money on bot traffic than all outdoor advertising spending in the US.
Adweek, 2019
Out-of-home (OOH) advertising makes an impact.
Out-of-home Advertising (OOH) has strong benefits that digital advertising does not achieve. Advertisements in open spaces are not lost amid the noise and excess information that is present online. Sometimes this saturation causes the ads to be placed among content that is not very favorable to the brand, while with OOH the brand is more protected from its surroundings. Rather than saturating with information, outdoor advertising offers a clear, simple and direct message. OOH can also reach audiences that are not present in social media. In this way outdoor advertising becomes an ally that promotes and reinforces digital campaigns.
OOH is more effective at generating retail foot traffic than mobile or mobile + desktop.
Cuebiq
OOH advertising delivers massive reach: 90% of travelers in a month and 80% in a week.
Nielsen
Due to its massive reach and lower CPMs, OOH advertising provides more exposure for the money spent on advertising.
PJ Solomon
OOH drives online activation more efficiently than banner ads, TV, radio and print.
Nielsen
OOH advertising generates the highest levels of ad recall among major media.
PJ Solomon
OOH increases the ROI of search by 40% when added to a media plan.
Benchmarketing
Numbers don't lie
Across multiple touchpoints, the average CPM for out-of-home advertising is becoming increasingly attractive to advertisers looking to diversify their media investment.
PJ Solomon (estimates as of November 2018)